The Budget Babe | Affordable Fashion & Style Blog

JCPenney Launches Allen B. by Allen Schwartz



Allen B.® L/S Tiered Top, Original $44.00; Now $29.99


While watching Entertainment Tonight the other day (I just wanted to see a segment about Michelle Obama's Tracy Reese dress, I swear!), they had designer Allen B. Schwartz talking about his latest Oscar gown knock-offs, and then they mentioned Schwartz has teamed up with JCPenney to create an affordable line of women's clothing. Who knew? The man already makes gorgeous designer-inspired gowns with his ABS by Allen Schwartz line, so I headed over to JCPenney.com to check out his latest venture, and a couple pieces really caught my eye. I'll definitely look for it next time I'm in the store (I still need to check out the new I Heart Ronson collection! I'm so behind.)

More from JCPenney's pressroom: "Launching this spring and created exclusively for JCPenney by 'master of trend' Allen B. Schwartz, ALLEN B. features a complete women’s fashion sportswear and dress collection for the trendy lifestyle customer. With its casual chic and cool California vibe, the vivid and colorful collection includes tees, knit tops, blouses, sweaters, pants, jeans and jackets, along with an array of dresses for day and night, delivering looks that are ageless, season-less and effortless. The new ALLEN B. collection offers sportswear items ranging from $30 for a tee to $72 for a jacket and dresses ranging from $70 to $80." Just watch out for the acid wash jeans!

Here are some of my favorite items (click on any of the images to shop):



Allen B.® Pieced Pocket Jean, Original $58.00; Now $39.99





Allen B.® Boyfriend Jacket,
Original $72.00; Now $49.99





Allen B.® Knot Maxi Dress, Original $80.00; Now $59.99





Allen B.® Double Yoke Jean, Original $58.00; Now $39.99





Allen B.® Smocked Waist Floral Dress, Original $70.00; Now $49.99. Love this!


Comments
JC Penny seems to have a lot of good stuff lately. I haven't been in one of those stores for a few years but next time I'm in the States, I will definitely check it out.
#1 Wanderlusting (Homepage) on 2009-03-05 14:42 (Reply)
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