The Budget Babe | Affordable Fashion & Style Blog

Target to Launch Intuition Line

Target is teaming up with LA's trendy Intuition boutique ( to create the Hollywood Intuition for Target line, due out in July. [via WWD] The Intuition for Target collection will merge celebrity trends with budget fashion for a cheap-chic line of accessories including sunglasses, scarves, handbags, hats, jewelry and small leather goods, priced from $2.99 for a headband to $29.99 for a handbag. I can't imagine Target will have any trouble at all translating Intuition style to the mass market (as far as I'm concerned, it's already there). Are you looking forward to this collab?

I look forward to it!!
#1 real style real people (Homepage) on 2009-03-04 09:50 (Reply)
This has serious potential - I'd love to see some of Intuition's style at more affordable prices. (And I'm a Target junkie, so what's not love?)

#2 Amanda Heironimus (Homepage) on 2009-03-04 10:53 (Reply)
I love target, I'm sure it'll be great!
#3 Justine on 2009-03-04 11:20 (Reply)
I agree with what you said - Target already has an Intuition vibe to it, so they should have no trouble transforming the looks for a mass market retailer. Having never shopped at Intuition, I took a look around online and can't BELIEVE the prices they charge for such basic-looking items. These are definitely things I'd rather stock up on at Target than pay big bucks for. There are some pretty cute jewelry pieces featured on Intuition, so I'll be looking forward to seeing what's in store with this line!
#4 Katie on 2009-03-04 14:17 (Reply)
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