The Budget Babe | Affordable Fashion & Style Blog

Love 21 Contemporary Collection to Launch May 19 at Forever 21

In April, we reported Forever 21 would be launching a new contemporary collection, Love 21, and now we are pleased to report the launch date of May 19th.

Love 21 promises "sophisticated style at a price you can't pass up," and comes to us just weeks after the launch of Faith 21, the fast-fashion chain's plus size line.

Although details about Love 21 are sparse, I'm assuming the collection will be targeted at women in their 20s and 30s, which is really exciting news! After all, if you're just starting out in the real world, you don't have a lot of disposable income. Mommy and Daddy aren't there to help out. Bills, college loans, etc. are very real. And just when you get things under control, BAM you need money to pay the mortgage and raise kiddies.

All I'm saying is we 20- and 30-somethings definitely need affordable fashion that fits our lifestyles. Let's hope hems are longer and that there's more office appropriate attire in this Love 21 collection, too!

i'm so excited! f21 has made such great changes recently so i can't to see what's in store.
#1 Cupcakes and Cashmere (Homepage) on 2009-05-12 18:06 (Reply)
Thanks for bringing this to my attention! If the line is anything like the dress in that picture, I am in!
#2 Taylor (Homepage) on 2009-05-12 18:25 (Reply)
me too! i am excited! i do hope they make online shopping easier than the current one... there are so many items to browse through and not much filtering (by size or by style) to help you go through them. crossing my fingers
#2.1 Maria on 2009-05-12 18:44 (Reply)
Incredibly excited- and we second the hope for more office appropriate styles!
#3 Jenn @ Workchic (Homepage) on 2009-05-12 21:31 (Reply)
i am also excited and hope the quality of the fabrics goes up. it stinks to love something and have it fall apart after a couple wearings...
#4 michelle on 2009-05-12 22:03 (Reply)
Do we know if this launch is going to be in all stores? Or just online? Either way I am excited!
#5 Janna on 2009-05-13 07:24 (Reply)
Select stores and online =)
#5.1 The Budget Babe on 2009-05-13 09:09 (Reply)
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