This rave is long overdue. Simply stated, we adore Anthropologie. The store, not the study of mankind. We love the look, the feel, the flavor, the mood. The moodiness. The creativity. The originality. We'd never pay for or even wear the clothes, heaven forbid, but we love it nonetheless. We especially love their catalogs, fashion stylists and photography. Gorgeous, luscious, intelligent, chic, smart, exotic, well-mannered, poetic, artistic. All these adjectives gush to mind (and if that's not a phrase...now it is.)We think the success of the brand reflects the consumer's ever-growing desire for a sense of exclusivity, originality, whimsy, and personality, whether the items are mass manufactured and sold or not. The average consumer is willing to take more risks, more chances and create their own style. The possibilities are endless—and now, they're within reach, with costs of clothes going down and new trends coming out with increased frequency. (We didn't say they were cheap—just within reach.) Anthropologie taps into that, from accessories to home decor.
This anthropologie is the science of good taste.
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