We see it as Gap's attempt to bring more fashion-forward items to it's customers, and maybe reel in a few fashionistas who wouldn't normally give a hoot about Gap clothing.
There are some yummy knits and flirty dresses, but The European Collection is not much different than regular Gap, except maybe the styling and photography. Prices range from $29.50 for a ruffled henley tee, to $350 for a leather bomber jacket.
What do you think? Love it or Leave it?
Featured above: Cotton cashmere wide-striped dress, $78.00