Bebe's fashion sensibility as a store has really slipped in recent years (it's overpriced and kinda skanky to be completely honest), and yet, whoever's in charge of their marketing is doing a first-rate job. For starters, they enlisted starlet Mischa Barton to model the brand, followed by Rebecca Romijn and Eva Longoria, and now they've teamed up with Imitation of Christ's Tara Subkoff to produce a limited edition exclusive collection.

The lookbook certainly makes a statement, but we wonder if these clothes will uphold their glamorous edge once you remove the gorgeous model with blood-red lips from her stark white environs. The prices also leave something to be desired (the dresses hover around $120). With the whole heart theme, it smacks ever-so-slightly of Erin Fetherston's GO collection for Target. And frankly, we'd rather pay Target prices for so-so pieces that may lose their luster after one season.

Scroll down and tell us what you think!

From bebe.com: "Subkoff's style signature is her effortless blend of avant-garde trends with retro glamour - definitely seen in her collection with bebe. Calling it 80's Feminist meets 40s Hollywood Glam, Subkoff mixed dramatic black, white and red hues with sexy heart-print patterns and flirty ruffled trims."


















* Editor's Pick: So very Elizabeth Hurley in Bedazzled!