The Budget Babe | Affordable Fashion & Style Blog

First Look: Rogan Gregory for Target

American designer Rogan Gregory is next in line for Target's GO International. Gregory is a former Gap designer and 2008 CFDA/Vogue Fashion Fund Award winner with three of his own socially-conscious labels: his eponymous Rogan collection, ethical T-shirt label EDUN, and Loomstate, featuring all-organic tees and jeans.

What's unique about Rogan for Target is that all the cotton used is 100% certified organic. So while the styles themselves aren't exactly jaw-dropping, it's affordable, eco-friendly stuff we could easily wear every day. I'm dying to get my hands on an organic bamboo and hemp hoodie, and can't wait to see if the jeans will have that trademark fit which Gregory's pricey line is so well-known for. Plus, we're just happy that fast fashion is going green(ish).

The collection launches on and at most Target stores nationwide on May 18, 2008, and will be available through June 28. Scroll down for more pics...and tell us what you think in the comments.