Kohl's just announced its plans to launch two lifestyle brands with Jennifer Lopez and Marc Anthony, the first celebrity couple to simultaneously design collections for one retailer.
The Jennifer Lopez and Marc Anthony brands will initially launch in women's and men's apparel and accessories. The Jennifer Lopez collection will include sportswear, dresses, handbags, jewelry, shoes and sleepwear while Marc Anthony will launch in sportswear, dress shirts, neckwear, accessories, suit separates, sportcoats and shoes.
"We are thrilled to embark on this new venture with Kohl’s and to join in this important partnership," said Jennifer Lopez and Marc Anthony. "These are really exciting times for us and our family and we are looking forward to collaborating with Kohl's in the creation of a lifestyle brand that represents our true style and the essence of who we are and what we have come to represent as artists. It is with much excitement that we can bring this to the Kohl's customer."
I think this collab could go horribly wrong, taste-wise, but I have a feeling it will be a big hit with Kohl's shoppers who already love lines like Daisy Fuentes and Candie's.
Look for the Jennifer Lopez and Marc Anthony brands to hit kohls.com and Kohl's stores beginning Fall 2011. Are you feeling this?
Photo courtesy of Kohl's via wireimage.com