mag has a first look at Petro Zillia for Forever 21
, the fast fashion retailer's latest designer collaboration with L.A. label House of Petro Zillia
. "Bold colors, vivid detail, retro trends with modern twists. This is PETRO ZILLIA," reads the brand's bio. Petro Zillia was launched in 1996 by designer Nony Tochterman, who spent her formative years in Tel Aviv, Israel, and now resides in sunny L.A., where she was awarded the Moss Adams Fashion Innovator Award (MAFI). Celebrity fans of Petro Zillia include Paris Hilton, Lindsay Lohan, Scarlett Johansson, Mischa Barton, and Madonna to name a few. Most of the pieces look like cute, colorful loungewear to me (although I'm not sure that was their intention).
Update: Petro Zillia for Forever 21 will be available February 11th, 2011.
Click through to preview all the looks!