The Budget Babe | Affordable Fashion & Style Blog

First Look: Matthew Williamson for Impulse Only at Macy's

As mentioned in my weekly link round-up two weeks ago, Matthew Williamson will be the next featured designer for Impulse at Macy's, following in the footsteps of Kinder Aggugini. The Matthew Williamson capsule collection will illustrate a "bohemian mood full of color and print that is irresistible to the eye." Staying true to Matthew's signature style, the line fuses sophisticated separates and collectible '70s-inspired dresses priced on average from $50 to $120, with specialty pieces selling up to $300. Key items will include bold, graphic animal-inspired prints and embellished day and party dresses, bohemian blouses, printed scarves and flirty day-to-evening rompers, all with Matthew's iconic styling. With a delicate balance of both modern and retro design, this collection and corresponding advertising campaign featuring model Dree Hemingway embodies Matthew's attitude toward fashion and life. I loved the Matthew Williamson collection for H&M but felt quality was lacking so I can't wait to see what he does for Macy's. The preliminary sketches and photos are exciting and show real potential.

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Kmart Fashion Spring/Summer 2011 Blogger Brunch

Last week I attended a Spring/Summer 2011 fashion preview in New York City hosted by Kmart Fashion, where bloggers were invited to check out the latest trends and chat with designers. I interviewed Kathy Huynh, VP of Women's Apparel Design for Kmart, (click here to watch), got the scoop on the design process from Tori Gibbs and Mary Mendez, and talked social media with Kmart Fashion blogger Donna Kim and Kmart Fashion's Social Media Manager Sarah Reynolds (above). When the people behind a brand are excited about their work and eager to share with customers, it makes such a positive impact, and that's exactly how I felt about the Kmart crew.

Now, on to the fashion: Everything was casual and easy to wear, with subtle boho '70s details and soft fabrications. Think short shorts, jumpsuits, open-back tees, colorful day dresses, floral prints and understated military influences. Priced mostly under $20, Kmart Fashion's got all the makings of a carefree summer wardrobe that can take you from picnics in the park to the beach and beyond. I can't wait to check out my nearest store. It's a 30 minute drive, so I don't get there very often, but I'm hoping to visit soon. Have you been to Kmart recently? Do you like the direction they're headed?

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Shown above: The gorgeous girl behind @KmartFashion, Sarah Reynolds, wearing a Kmart jumpsuit.