Joe Fresh, one of Canada's top fast-fashion brands, will be coming to a JCPenney store near you in April 2013, reports ELLE. As part of it's store-within-a-store concept, JCPenney will roll out Joe Fresh merchandise in nearly 700 stores as well as online at jcp.com. Despite lagging sales and drastic changes in upper management (brand president Michael Francis left after a 9-month stint), it sounds like JCPenney is marching forward with their grand vision of becoming "America's favorite store." And I, for one, remain hopelessly optimistic. I love, love, love Joe Fresh and now I won't have to travel to New York (or Canada) to shop the brand's superstylish duds.
Photo via Women's Wear Daily