More heavy-hitting designers are bringing their names to JCPenney this fall including Double Happiness by Vivienne Tam, Jenny Packham Boudoir and LULU by Lulu Guiness. I don't know many details yet but the collections include gift-ready items like makeup bags, coin purses, clutches and other small accessories. Look out for these brands to arrive in November in stores and online at jcp.com.
Here's a list of some of the newest brands at JCP, part of their major transformation to become "America's favorite store":
- Betseyville (Betsey Johnson)
- Cosmopolitan Collection
- DOUBLE HAPPINESS (Vivienne Tam)
- DREAMPOP by Cynthia R. (Cynthia Rowley)
- Jenny Packham Boudoir
- little maven BY TORI SPELLING
- i Jeans by Buffalo
- jcp brand