The Budget Babe | Affordable Fashion & Style Blog

H&M Unveils $99 Wedding Gown

H&M's $99 wedding gown

H&M is launching a budget-friendly bridal line later this month, including a $99 gown which was unveiled this morning on Today. I happened to catch the segment and immediately hit pause so I could snap a photo of the dress and tweet the exciting news! The floor-length dress is made from sustainable materials and features a fitted waist and beaded neckline, making it a cheap-chic choice for other special occasions, too (prom, maybe?). It will be available March 27th in select stores and online at HM.COM.