The Budget Babe | Affordable Fashion & Style Blog

Ann Taylor Fall 2010 Collection Preview Event

Ann Taylor Fall 2010 Collection Preview Event

Last Thursday I was invited to preview the Ann Taylor Fall 2010 Collection at an event held in the lobby of the Ace Hotel in New York City, a location which proved to be the perfect backdrop for the clothes which mixed "European sophistication with timeless American style." The palette of mostly dark, neutral solids was punctuated with the occasional chic leopard print, brushstroke print or crisp white blouse. Everything had a luxe, ladylike feel, revealed in elegant satin, chunky knits, dramatic collared coats, tailored blazers, pencil skirts and fitted sheaths.

But what really made the collection pop was the accessories (which I will devote another post to shortly)—gorgeous statement necklaces, big bracelets and cocktail rings that looked plucked from a great aunt's vintage jewelry chest. Scarves, skinny belts and supple leather bags and shoes rounded out the looks. I think Ann Taylor's clients will be happy with this collection that looks Uptown yet unfussy, easy to wear yet fashion-forward. Look for this collection, with prices ranging from $54 for a pearl and rhinestone tee to $348 for a leather motorcycle jacket, towards the end of summer in stores and online at anntaylor.com. Keep scrolling to see all the looks!













































Comments
WOW! I love, love, love everything. I've always "kinda" loved ATL, but this new rebirth of sorts they're going through is just fantastic. It's very J.Crew-ish, but much more affordable. Love it!
#1 Emily (Homepage) on 2010-03-29 13:28 (Reply)
I love everything! Wow. I can't wait. Thanks for sharing!
#2 Robin on 2010-03-29 13:43 (Reply)
Such fun looks but ... my gosh, where's the COLOR?!?
#3 Sally (Homepage) on 2010-03-29 14:05 (Reply)
I love the designs for Fall 2010! Question I have though is will it look as fantastic on the average female?
#4 libby (Homepage) on 2010-03-29 15:29 (Reply)
Can't wait for the release of these items in Ann Taylor stores. My name is written all over some of these pieces! Thanks for sharing!
#5 JD Chic (Homepage) on 2010-03-29 16:27 (Reply)
Love, love, love everything. But sadly they don't ship to New Zealand so will have to stick to Shopbop and Forever 21 for my fix. Does anyone know of shops with a similar style to Ann Taylor that ships to NZ?
#6 MarchMusings (Homepage) on 2010-03-29 16:30 (Reply)
Love everything - glad to see the color palette is still neutral with some feminine pastels which means no total rehaul of my closet - it is very J. Crew but more tailored. I cannot wait to see the black tee with the colored ribbons (2nd from the last)! The colors make me want to skip over the awful brights (turquoise and coral) that I know are coming up for summer!
#7 Kelly on 2010-04-03 18:57 (Reply)
I always thought of Ann Taylor as being for "older ladies" but these pieces are sophisticated and still a bit fun! Or.. I'm just getting older, eep!
#8 MizzJ (Homepage) on 2010-04-04 16:52 (Reply)
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