Put on your thinking caps, ladies. Comme des Garçons' founder and head designer Rei Kawakubo is set to create this autumn's frenzy-sparking guest designer collection at H&M.
Kawakubo, famed for propelling the artistic and philosophical boundaries of fashion to some esoteric place we mere mortals dare not venture, will design H&M fashions for women, men and children, as well as accessories and a unisex fragrance.
The world launch of the collection will be at the opening of H&M's second store in Tokyo, Japan - Kawakubo's native country - in the beginning of November. Launch date for other H&M markets will be a few days later.
To call Kawakubo avant-garde would be an understatement, so it will be interesting to see how her experimental designs translate to fast-fashion. I have no doubt, however, that it will be spectacular. Even if it gives me a headache.
Above: A look from the SS08 Comme des Garçons runway, courtesy Style.com
Kawakubo, famed for propelling the artistic and philosophical boundaries of fashion to some esoteric place we mere mortals dare not venture, will design H&M fashions for women, men and children, as well as accessories and a unisex fragrance.
The world launch of the collection will be at the opening of H&M's second store in Tokyo, Japan - Kawakubo's native country - in the beginning of November. Launch date for other H&M markets will be a few days later.
To call Kawakubo avant-garde would be an understatement, so it will be interesting to see how her experimental designs translate to fast-fashion. I have no doubt, however, that it will be spectacular. Even if it gives me a headache.
Above: A look from the SS08 Comme des Garçons runway, courtesy Style.com