Yesterday Target released the complete Victoria Beckham for Target lookbook, a collection that includes more than 200 pieces for Women, Girls, Baby and Toddler, set to launch April 9th. Inspired by Victoria's daughter Harper, the collection is grouped into five categories (pressed English flowers, circus scallops, English lace, clever bunny and pop floral) and features playful mother-daughter looks with "soft pastels, bright pops of colors and charming prints."
Whenever Target releases a new designer collab lookbook, I tend to go a little crazy with excitement. But now that the dust has settled somewhat and I've had a chance to really examine the looks, I'm beginning to see things with my practical goggles...and things aren't as rosy.
When Target does a designer collab they rely on prints. Average shoppers, so I've learned over the years, tend to shy away from prints. But that's okay, because a designer collab is the perfect time to inject one or two fun print pieces into your wardrobe.
Average shoppers, myself included, also shy away from pieces that are sleeveless and/or shapeless. There are a lot of these qualities in the Victoria Beckham lookbook. You can certainly add a moto jacket to this bug-embellished dress or a blazer to this fuchsia top but sometimes it's nice to have sleeves.
And this lace shift is doing nothing to highlight the model's beautiful figure, so I'm not sure how flattering it'll look on me. At least it's fully lined.
Now the childrens' options, on the other hand, are absolutely adorable. I love this blush pink dress, this sage green dress, and this poplin tank and pant set is making me want to have another baby.
Overall I'll have to see this collection in person to really decide how I feel. I was lukewarm about the Who What Wear collection when the lookbook first came out but once I saw it in person, I fell head over heels in love. It's just rare to find any criticism of Target collabs from the major news sources so I'm curious to hear what you guys think - are you excited to shop Victoria Beckham for Target come April 9th? No doubt it will sell out fast either way...
Sleeveless choices are a big plus for me because I live in Florida and sleeveless is good, very good. I have to restrain myself every year from buying cute sweaters and heavy jackets because they are not very useful here. Although, we do tend to have really good clearance prices on stuff like that.
The children's stuff is adorable. If I still had little babies I'd be in line for the bee print booties. Too cute! And without being cloying! I see many dresses my 10 year old girl will love, especially the bunny one.
I agree with you about the wild prints. The only time I have seen them sell really well (and I mean there were lines and by the time Target had been open 30 minutes it was all gone) was the Lily Pulitzer stuff. But, I also saw a bit returned not long after, although none of the dresses. I didn't really get the Pulitzer thing, but it sold like crazy here.
Completely off topic, but Target does have some really nice Jack Rogers dupes that just hit here in St. Petersburg. The are very popular with the college girls.
Is it just me or have the lilies been done before in a previous target collab ?
The kids clothes are super cute. But for now, my red card will be taking a break.
Heidi || Wishes & Reality