With the demise of Steve & Barry's as we know it, Sarah Jessica Parker is reportedly looking for a new retail partner to house Bitten, her bargain fashion line. (via The Cut) If I may offer a few suggestions to Mrs. Parker, ehem, I think someplace like Kohl's would be a good fit for Bitten. Kohl's could definitely use one more draw in addition to the Simply Vera by Vera Wang collection, which seems to be doing fairly well. Another potential candidate would have to be Wal-Mart, and I say that only after witnessing the swell job they've done for Norma Kamali. JCPenney's got Charlotte Ronson coming in the spring, so that's another good candidate, but then I'd have to drive out of my way to shop at the janky mall where my nearest Penney's is located. Sadly, I don't see Target or H&M as realistic options judging by the nature of their current designer collaborations.
Where do you think Bitten should make its new home?
I like Bitten, I don't love it, but with a little tweaking it would be great!! Maybe I just expect more out of the former Carrie Bradshaw
Seriously though, I hope it goes somewhere that alot of people will have access to it.
I think a natural fit for my fashion idol Mrs. SJP is Old Navy. She had a good ad campaign with Gap a few years ago and I'm sure there is still a relationship there and Old Navy at this point needs all the help it can get! She would be the "only resident" designer there!
The Bitten line was a joke. Why switch it to another store? They probably already sell the same pieces in a different celebrity line, since all the designs and fabric seem to just come from the same sweat shop.
Doesn't anyone remember the blatant copies between the Bitten Line and that other line by that other girl "designer" (Amanda Bynes)?
Just give us all a break and let people that actually have skills with fashion and design create instead of constantly thinking consumers will just eat up anything with a celeb on it.