The Budget Babe | Affordable Fashion & Style Blog

New at Target: J by J.O.A.

J by J.O.A. is a new fashion line at Target
If you caught Saturday's post, you may have heard that L.A.-based apparel brand J.O.A. now has a budget-friendly fashion line at Target.com called J. by J.O.A. Thanks to alert reader Julianne A. for the tip!



Victoria Beckham for Target Review + Dressing Room Photos, Sizing Tips

The Budget Babe reviews Victoria Beckham at Target with dressing room selfies and sizing details.


Well you guys, another day, another Target collab! I checked out the Victoria Beckham launch yesterday and probably posted way too many times on my Instagram Stories, so here's a recap plus some feedback I received from all of you. I love hearing everyone's take. Overall, it seems like people were loving the kids' clothing and having trouble with the fit of the women's collection. I went to my store at 2:30 in the afternoon because I woke up too late to go in the morning and then I got to church and I was like, ooooh right it's Palm Sunday (ie., longest mass ever), so I fully expected most items to be sold out but was hoping there'd be some stuff left - and sure enough, there was still plenty to choose from.

Off the Rack: Sugarfix by Baublebar at Target (Some Pieces On Clearance!)

Sugarfix by Baublebar at Target
Yesterday I finally got to browse the first installment of Sugarfix by Baublebar jewelry at my local Target. I've already ordered some pieces online (these earrings in two colors), plus I was gifted a necklace and a pair of earrings for review. I think Sugarfix looks even better in person than online!

I love the mix of on-trend and everyday pieces. But the statement pieces are what I recommend, like the colorful tassel earrings. Pair with an off-the-shoulder top or dress and your spring/vacay/summer look is done. Everything's really affordably priced and you guys, I honestly can't tell the difference between Sugarfix and regular Baublebar! #ourlittlesecret

Many of the pieces are now on clearance, making way for the next roll out (new pieces will launch each month - I'm seeing lots of new pieces online), making this collab even more affordable.

Also, a friendly reminder: Victoria Beckham for Target launches this Sunday, April 9th, in stores and online at target.com (start checking the website after midnight on Saturday if there's something you can't live without!) You can read my initial thoughts on it here.

So What Do We Really Think of Victoria Beckham for Target?

Victoria Beckham for Target arrives April 9.
Yesterday Target released the complete Victoria Beckham for Target lookbook, a collection that includes more than 200 pieces for Women, Girls, Baby and Toddler, set to launch April 9th. Inspired by Victoria's daughter Harper, the collection is grouped into five categories (pressed English flowers, circus scallops, English lace, clever bunny and pop floral) and features playful mother-daughter looks with "soft pastels, bright pops of colors and charming prints."

Whenever Target releases a new designer collab lookbook, I tend to go a little crazy with excitement. But now that the dust has settled somewhat and I've had a chance to really examine the looks, I'm beginning to see things with my practical goggles...and things aren't as rosy.

When Target does a designer collab they rely on prints. Average shoppers, so I've learned over the years, tend to shy away from prints. But that's okay, because a designer collab is the perfect time to inject one or two fun print pieces into your wardrobe.

Average shoppers, myself included, also shy away from pieces that are sleeveless and/or shapeless. There are a lot of these qualities in the Victoria Beckham lookbook. You can certainly add a moto jacket to this bug-embellished dress or a blazer to this fuchsia top but sometimes it's nice to have sleeves.

And this lace shift is doing nothing to highlight the model's beautiful figure, so I'm not sure how flattering it'll look on me. At least it's fully lined.

Now the childrens' options, on the other hand, are absolutely adorable. I love this blush pink dress, this sage green dress, and this poplin tank and pant set is making me want to have another baby.

Overall I'll have to see this collection in person to really decide how I feel. I was lukewarm about the Who What Wear collection when the lookbook first came out but once I saw it in person, I fell head over heels in love. It's just rare to find any criticism of Target collabs from the major news sources so I'm curious to hear what you guys think - are you excited to shop Victoria Beckham for Target come April 9th? No doubt it will sell out fast either way...

The Blogger Duo Behind Whoa, Wait. Walmart? Launches a Fashion Line

Whoa Wait Walmart offers missy, maternity and plus size fashions under $25! All at Walmart.com.
It's every fashion blogger's dream-come-true (yes, my own included!): The dynamic blogger duo behind the popular Instagram account Whoa, Wait. Walmart? has launched an exclusive fashion line at Walmart.com.

The Whoa, Wait creators Bethany and Amanda have a knack for finding the coolest, most stylish finds at Walmart and sharing them with readers, so the apparel line is an extension of their style - and everything's picked with readers in mind. That means you'll find plenty of cute and cheap fashions in missy, plus and maternity sizes.

Think long tunic tops in fun floral prints, trendy cut-out shoulder dresses, and everyday essential denim in on-trend hues...perfect for stylish moms and busy gals on the go.

What's more, nothing is over $22 as far as I can tell...and according to the Whoa, Wait Instagram account, more styles and sizes will be added daily.

Check out the complete collection at Walmart.com and keep checking back for more items to come!

Here are some of my faves... (I'm planning on ordering the destructed denim and cargo vest ASAP!)

1. Top, $16.88

2. Vest, $15.50

3. Maternity Tunic, $17.58

4. Plus Cargo Joggers, $21.97

5. Jeans, $13.88

6. Dress, $16.88

Photo Credit: Walmart.com