
Since its launch in 1982, Vera Bradley Designs' signature cotton quilted handbags, luggage and accessories have become recognized worldwide. The fabrics are a tad too "country cottage" for me, so they don't work with my personal style, but here's why I still give them a big ol' thumb's up:
- The Vera Bradley success story is the epitome of the American Dream. Two longtime friends start small and make it big through hard work, passion and a loyal fanbase.
- It's a women-owned business. Gotta love that.
- The headquarters are in Fort Wayne, Indiana. Midwest represent!
- The styles appeal to all generations. Last time I was at the airport, I saw a daughter/mother/grandmother trio toting Vera Bradley carry-ons—too cute for words.
- They're affordable. Vera Bradley has something for every budget, from inexpensive wristlets to under-$100 tote bags, and discontinued styles always go on mad sale.
- Those delightful prints. How can anyone hate on those adorable little paisleys and florals? It would be like hating Care Bears. No one hates Care Bears.
OK, I've made my case. What do you think about Vera Bradley? Yea or nay?









It all depends on the print and style. I would never carry around a purse by them. I just think it's tacky... but If you need a duffel, why not go with a cute monogram one?
Sorry for the super-long comment.... clearly I'm more distressed over this than I originally thought.
LOL at Justine's diaper bag comment--spot on!
But I'm sorry the Vera Bradley purses are the most boring things invented.
I fell out of love with the quilted look when I was 10 and I feel like you either have to be 10 or 85 to be carrying around a purse that looks like knitting needles belong in it.
I do admire the story, though, and I certainly don't begrudge any woman her success in the business world.
File under: *WOULDN'T WANT IT IF IT WERE FREE*.
Enough said.