Eyes lips face (e.l.f.) cosmetics are now available at select Kmart stores.
e.l.f. is one of those companies we wish we had bought stock in because we knew the moment they launched that it was going to be a huge success. Every product they sell is just $1! You can't help but try it at least once—and then try it again because, heck, it's only a dollar. Plus, they have frequent sales and promotions, online coupons are easy to find, they donate to charity and don't test on animals.
Browsing their site, you feel like a kid in a candy store! We've been pleased with many of our purchases, including a cream blush, eyeshadow brushes and eyeliner. Didn't care for the mascara or the particular lip gloss we tried. Unfortunate, as those are our two makeup staples.
Overall, we enjoyed treating ourselves to a load of goodies for so little cash (and we like getting packages in the mail). They really do have some innovative, good-quality products that are well packaged and pretty, so you can have fun and experiment without blowing your budget. Just wish they had nail polish...
Oh, and this certainly seems like a good partnership for Kmart. They have a long way to go before they reach Target standards, but at least they're trying. (We've heard rumors that some Targets sell e.l.f. too but haven't been ably to verify this from their site.)
Do you think e.l.f stacks up to other pricier brands? Or do you find it hard to trust makeup that cheap? Will you check it out at Kmart?