H&M has created an exclusive collection of red-carpet looks, all made from more sustainable materials such as organic cotton and hemp as well as recycled polyester. The Exclusive Conscious collection will be available from April 12 in around 100 stores worldwide. H&M is easing into e-commerce, which should be coming in September. Currently the fast-fashion giant is selling looks from the new TV show Fashion Star. I think I'm more excited about the prospect of being able to shop H&M online than I am these red carpet looks, although a few of them are definitely eye-catching.
UPDATE 3/21: The Glamour Collection will only be available in stores, not online.
Browse the complete lookbook after the jump. Excited for this?
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