Fashionologie is reporting that H&M has announced its plans to unveil a new chain of stores in 2013. The new store chain will launch under a separate brand that will have slightly higher prices than H&M but will not be considered luxury. That's good news for budget shoppers (like myself) who might be willing to spend a little more for better craftsmanship and materials.
WWD is also reporting that H&M will be adding "new concepts and product categories." My fingers are crossed that this will include home decor. Factor in online shopping for H&M and I will be in retail heaven.
What's your reaction to H&M's announcement?
Photo credit: TheBudgetBabe.com