The Budget Babe | Affordable Fashion & Style Blog

H&M Summer 2012 Lookbook


In H&M's Summer 2012 collection lookbook, modeled by Frida Gustavsson and shot by Andreas Sjödin, the brand goes sporty with a ladylike '50s vibe. So fun! They're definitely picking up on trends set on the runway by the likes of Prada and Isabel Marant with the styling. It usually takes my eyes a couple months to adjust to a new trend before I readily embrace it - so does this mean I'll be wearing peplum and track jackets by June?

Keep reading to see all the looks, including men's. Which pieces catch your eye?

H&M to Launch New Retail Concept




Fashionologie is reporting that H&M has announced its plans to unveil a new chain of stores in 2013. The new store chain will launch under a separate brand that will have slightly higher prices than H&M but will not be considered luxury. That's good news for budget shoppers (like myself) who might be willing to spend a little more for better craftsmanship and materials.

WWD is also reporting that H&M will be adding "new concepts and product categories." My fingers are crossed that this will include home decor. Factor in online shopping for H&M and I will be in retail heaven.

What's your reaction to H&M's announcement?

Photo credit: TheBudgetBabe.com