Last week, on the long ride back home from a two-week vacation in Newfoundland (we like road trips), I made a quick stop at an Atlantic Superstore in New Brunswick to check out the latest offerings from Joe Fresh. This Canadian fast-fashion brand first hit my radar about 3 or 4 years back during a different road trip to Canada (we love Canada!), and it was love at first sight. I lamented the fact that we didn't have Joe Fresh in the States (besides a few recently-opened New York City locations) but all that is about to change next spring when Joe Fresh boutiques will be popping up at JCPenney stores around the USA. Hooray!
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