The Budget Babe | Affordable Fashion & Style Blog

Target Announces "Falling for You" Shoppable Movie for Fall 2012


Next month, you'll have the chance to shop more than 140 of Target's hottest fall fashions like never before. Pushing the boundaries of marketing yet again, Target will release a shoppable short-film called "Falling for You," directed by Mad Men's Phil Abraham. Styled by celebrity stylist Jen Rade, this unique film lets viewers browse, share and purchase fall fashion, beauty and home items with the click of a mouse - all while enjoying the rom-com antics of Kirsten Bell, Nia Long and Zachary Abel.