Back in July we learned Joe Fresh was coming to JCPenney, and now we've got a preview with the spring 2013 lookbook! Joe Fresh is a Canadian fashion brand that I fell in love with a couple years ago during a trip to our fair neighbor to the north, so I was super psyched about their partnership with JCP. While this lookbook isn't particularly inspiring (what's up with the clunky sandals?), I can't wait to see what lands in stores. From the lookbook, we can expect colored denim, breezy dresses with a global flair, and everyday basics like button-downs and cardigans in bright spring colors. I could see fashion bloggers rocking the green floral trench ($49, available April) above, or the floral top ($19, avail. April) and crochet skirt ($49, avail. April). Look for Joe Fresh at jcp.com and JCP stores March 15, 2013.
Check out photos I snapped at a Canadian Joe Fresh here), plus read comments from Canadian fans about sizing and quality.
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