The Budget Babe | Affordable Fashion & Style Blog

FEED USA x Target Look Book


FEED USA x Target Look Book

This summer, Target is partnering with FEED Projects LLC, the humanitarian organization founded by Lauren Bush Lauren, to co-design the FEED USA + Target Collection.

Here, I've posted the women's and men's look book images, but the collection includes so much more! Over 50 pieces with a "distinct Americana aesthetic" and features a range of products, including home, sporting goods, stationary, apparel and accessories.

The best part: For each product purchased, means will be donated to children and families through Feeding America. Each product will be marked to let you know just how many meals will be donated as a result of your purchase.

For example, that cute fleece top shown above ($25) equals 20 meals donated. The cool reusable burlap bag ($10)? 8 meals! Gotta love it. As soon as I figure out my post-baby size, I'll be scooping up a couple cotton tees and at least one bag (which can double as a diaper tote). I've also got my eye on the baby onesies (not shown here but you can see a pic on my Facebook page).

Target's goal is to provide more than 10 million meals through Feeding America with the FEED USA + Target collection.

Look for this collection beginning June 30 at Target stores and Target.com.

Target Launches $99 Wedding Gowns and $69 Bridesmaid Dresses

Target's affordable wedding gown collection

Target is back in the wedding game, having just launched an in-house collection of 4 wedding gowns, 10 bridesmaid dresses, two flower girl frocks and two ring bearer ensembles, ranging in price from $29.99 to $129.99 exclusively on Target.com. Note that I said "back in the game" because some of you may recall Target's first foray into bridalwear was in 2007 when they teamed with Isaac Mizrahi on a cheap-chic bridal gown collection (here).

The new Target wedding gown collection is called Tevolio (loosely translated from the Italian phrase for "I love you") and features classic, simple styles in ivory or white, like a satin cowlneck gown ($99.99) or a v-neck ruched gown ($129.99)

Target's affordable bridesmaid dress collection


For bridesmaids, highlights include a strapless chiffon maxi ($69.99) or flirty short chiffon dress with a flattering sweetheart neckline, both available in ten on-trend colors in sizes 2 - 28W.

I think the bridesmaid dresses are especially tempting because of the range of styles, sizes and colors. The only downside is that Target's bridal collection is only available online at Target.com, but shoppers can return anything that doesn't fit as long as they adhere to the retailer's return policy.

What do you think of this collection? Would you wear a $99 gown on your big day?

Off the Rack: Random Goodness at Target


Mini Target haul

My last trip to Target made me feel woefully unprepared for summer - racks were filled with swimsuits, skimpy dresses, and short shorts, while the shoe department was all about sandals, flip-flops and espadrilles. There's no point in me buying much of anything right now because I'm into my 37th week of pregnancy and even my shoes don't fit at this point, but that doesn't mean I can't look. The hi-lo frocks, ombre tees and palm-tree print shorts were calling my name. But what did I actually buy? The very last pair of Paka boots on clearance for $10.88, a set of ombre curtain panels for the nursery (and I used a 15% off Threshold drapery coupon via cartwheel.target.com), plus some paper lanterns from the dollar bins, also for the nursery. All in all, a good mini-haul.

What have you picked up at Target recently?

Target Introduces Cartwheel, A New Savings Program with a Social Spin

Cartwheel by Target

Target has introduced a new coupon savings program called Cartwheel that lets you save on everything from food to fashion, then share the deals with your friends on Facebook. You'll need a Facebook account to sign up and you can access Cartwheel at cartwheel.target.com on your computer, tablet, or mobile device.

Basically, you just browse the deals - which are organized into timely collections like "Memorial Day," "Grad Party Picks" and "Swim Shop" - then save the ones you like to your account. When you're ready to use your coupons, you can either print your Cartwheel barcode from home, or use your mobile device in store to access your barcode using your mobile browser.

I discovered Cartwheel while using my Target iPhone app but unfortunately right now the two are not integrated, meaning you'll have to use Cartwheel using a browser such as Safari. I hope Target merges Cartwheel with the Target app rather than creating a separate app, which would just complicate the process.

I haven't redeemed any of my Cartwheel deals just yet but I've got some good ones lined up, like 10% off Merona crossbody handbags, 15% off Nate Berkus home items and 20% off Gardenburgers. There are a lot of 5% off coupons which seem like a waste but you might be able to stack these with the 5% off you save if you use your Target Red Card, thereby saving 10% on purchases.

I think it's a fun concept and we'll see if I actually use it. The trick with coupons is to resist buying things you don't need just because you have a coupon, IMO. But if you can save on items you would have purchased anyways, it's a win-win!

Have you used Cartwheel yet? What do you think?