Last week, Target announced via their online magazine
A Bullseye View the next installment of shops in its latest design partnership platform. Coming September 9th, the second flight of The Shops at Target will include merchandise inspired by the independent boutiques Kirna Zabête,
The Curiosity Shoppe,
Odin and Patch NYC.
Kirna Zabête will create a 100-plus-piece women's collection at Target featuring tops, dresses, skirts, pants, outerwear and accessories inspired by the cutting-edge fashions offered at their SoHo hot spot.
The Curiosity Shop will offer a 60-plus-piece collection of entertaining accessories, stationery, kitchenware, games, crafts and curiosities inspired by their San Francisco shop.
Odin will debut a men's collection featuring sweaters, henleys, button-downs, pants, shoes and accessories inspired by Odin's posh Manhattan outposts.
Patch NYC's 50-plus-piece collection will feature nature-inspired lush bedding, decorative pillows, figural lamps, glass drink ware, serving bowls, coasters and more inspired by their Boston-based boutique.
I have to admit, I haven't been to Target yet to shop the first installment (which launched May 6th) but that's mainly because my schedule's been crazy. Also, I was chatting with my mom about The Shops at Target and she thought the products were the same as those sold at the various small stores. When I told her the items are actually "inspired by" the boutiques, she was disappointed and said she wouldn't be checking it out. I think the concept is a little bit confusing and wonder if anyone else agrees. As long as you find compelling new products, do you care about the backstory?
How do you feel about The Shops at Target?
