First Look: Rogan Gregory for Target

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Wednesday, May 7. 2008

First Look: Rogan Gregory for Target

American designer Rogan Gregory is next in line for Target's GO International. Gregory is a former Gap designer and 2008 CFDA/Vogue Fashion Fund Award winner with three of his own socially-conscious labels: his eponymous Rogan collection, ethical T-shirt label EDUN, and Loomstate, featuring all-organic tees and jeans.

What's unique about Rogan for Target is that all the cotton used is 100% certified organic. So while the styles themselves aren't exactly jaw-dropping, it's affordable, eco-friendly stuff we could easily wear every day. I'm dying to get my hands on an organic bamboo and hemp hoodie, and can't wait to see if the jeans will have that trademark fit which Gregory's pricey line is so well-known for. Plus, we're just happy that fast fashion is going green(ish).

The collection launches on Target.com/go and at most Target stores nationwide on May 18, 2008, and will be available through June 28. Scroll down for more pics...and tell us what you think in the comments.

Posted by The Budget Babe in Budget Fashion, Fashion Radar at 05:18 | Comments (10) | Trackbacks (0)

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I want so badly to be impressed by his line for Target (other than the highly commendable 100% organic cotton aspect), but I'm just not.

Outside of the romper, everything else has been done (maybe even done better =\).

I miss the days of Lela Rose and Proenza for Target.

xoxo.

#1 Miss Elle (Homepage) on 2008-05-07 06:03 (Reply)

Wow, a little disappointing. I don't see anything here, I like! Maybe its just too bland and sporty for me.

#2 budget chic (Homepage) on 2008-05-07 09:01 (Reply)

I like the dresses from the first and fourth rows =) We don't have Target here though so I'll need to order them online when they come out

#3 Ice Princess on 2008-05-07 09:11 (Reply)

most of these pieces I think are ok, not ugly, but not things I wear, but thats a pretty long list so its not saying much.

I really like the dress in the second row from the bottom on the left.

but whats with a lot of the shapeless/formless clothing? is the Flashdance spandex and sweatshirt look coming back?

#4 Justine on 2008-05-07 10:03 (Reply)

It's not a very cohesive collection. I don't get Rogan's "vision" ya know? But at the same time I like many of the pieces when taken individually. The cut-out one piece blue and white cheetah print bathing suit, however, is what really got me shaking my head LOL

#4.1 The Budget Babe on 2008-05-07 23:02 (Reply)

i like the sweatshirt from the top row and the stripey vest. hopefully they are under $30 or they wouldn't be worth it

#5 lily on 2008-05-07 20:17 (Reply)

Not sure about the sweatshirt, but the stripey vest is $27, so it just barely makes the cut!

#5.1 The Budget Babe on 2008-05-12 00:07 (Reply)

Yeah that cut-out cheetah blue and white thing is trashy!!! Looks like something the classy ladies of Rock of Love on VH1 would sport to, I dunno, their jobs...

#6 Peaches on 2008-05-08 03:10 (Reply)

I really like the tank dresses in the third and fourth rows.

#7 Kimberley on 2008-05-10 22:27 (Reply)

yes the cheetah blue and white thing is so, what's the phrase, kimora lee! the thing next to it though, if that were a bathing suit, i'd like it. ha ha ha. but it's not, right? (i like to cover up)
i thought not.
tee hee
the rest of the stuff is so 1980's kmart.

#8 maggie z on 2008-05-11 14:43 (Reply)

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