Mark your calendars, Lauren Conrad fans, because on Wednesday, September 9, Kohl's will unveil the LC Lauren Conrad Runway Collection, an exclusive, limited-edition capsule by Lauren Conrad, during a runway show that coincides with New York's fashion week. As the chic, vintage-inspired designs make their runway debut, customers across the country will have a front row seat via a shoppable livestream on LCRunway.com. The livestream will feature a special peek at the red carpet, catwalk and behind-the-scenes access, as well as offer viewers the opportunity to purchase pieces from the collection online immediately after the runway show.
So what can we expect to see during the show? Think of LC's beloved line for Kohl's - clean, polished and pretty - taken to the next level - plus pieces you've never seen before like high-waisted trousers, faux fur vests, novelty outerwear, as well as cocktail dresses. "Pieces are layered with soft, frosted gray, rose gold metallics and dip-dyed hues of forest green and sage, inspired by the mystery and enchantment of the forest. Sprinkled with Victorian detailing to capture a youthful sense of sophistication, the collection tells a story of a modern day fairytale. Lace, crochet, florals, embellishment, tulle and sequins provide depth and personality to the collection’s dresses, skirts, blouses, jumpsuits, jackets and pants, while supple, pastel leather lends softness to the line’s handbags."
The LC Lauren Conrad Runway Collection includes apparel, shoes, handbags, jewelry and sunglasses for $12 to $200. Following the show, the full collection will be available at LCRunway.com and Kohls.com. Select items will also be available in Kohl’s stores through December
Can't wait? The party has already started at the LCRunway.com content hub site which just launched. There you'll find a sneak peek at Lauren and her team as they prepare for Fashion Week through a series of behind-the-scenes, exclusive videos (you gotta watch...for lack of a better word, it's very soothing!). And on September 9 at 7 p.m. EST, you can watch the runway show live on the site and purchase your favorite pieces, straight from the runway to your doorstep.
Recognizing the importance of technology and fashion, there's a mobile app in the mix, too. Before the live runway event, tune in to see what’s happening backstage, see who’s wearing what and catch exclusive celebrity interviews as Lauren and a few of her friends share their first-hand experiences using Periscope, a mobile app that streams live video broadcasts to followers around the world. Through the app users can chat and comment live with others watching the stream.
If this runway show is executed properly (and I don't see why it wouldn't be) - uninterrupted, clean feed, easy-to-shop collection afterwards - and the capsule collection doesn't sell out too quickly, I think this will be a big success and just another reason why LC's empire will continue to grow gracefully.
The LC Lauren Conrad Runway Collection includes apparel, shoes, handbags, jewelry and sunglasses for $12 to $200. Following the show, the full collection will be available at LCRunway.com and Kohls.com. Select items will also be available in Kohl’s stores through December
Can't wait? The party has already started at the LCRunway.com content hub site which just launched. There you'll find a sneak peek at Lauren and her team as they prepare for Fashion Week through a series of behind-the-scenes, exclusive videos (you gotta watch...for lack of a better word, it's very soothing!). And on September 9 at 7 p.m. EST, you can watch the runway show live on the site and purchase your favorite pieces, straight from the runway to your doorstep.
Recognizing the importance of technology and fashion, there's a mobile app in the mix, too. Before the live runway event, tune in to see what’s happening backstage, see who’s wearing what and catch exclusive celebrity interviews as Lauren and a few of her friends share their first-hand experiences using Periscope, a mobile app that streams live video broadcasts to followers around the world. Through the app users can chat and comment live with others watching the stream.
If this runway show is executed properly (and I don't see why it wouldn't be) - uninterrupted, clean feed, easy-to-shop collection afterwards - and the capsule collection doesn't sell out too quickly, I think this will be a big success and just another reason why LC's empire will continue to grow gracefully.
Photos courtesy of Kohl's
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