You may have noticed a new in-house fashion brand at Target called Knox Rose, a boho mix of flowy knit tops, flyaway cardigans, peasant blouses and more that have landed for fall. While I wait to hear back from my PR contact for details on this new addition to the fashion department, I've snapped some photos off the rack that you can peruse below. Is this Target's answer to Free People? That's what came to mind as I reviewed Knox Rose in my mind. Some pieces are definitely stronger than others like the Aztec print cardigan (above) or the faux fleece vest (which I can't find online yet). All items seem to be available in plus-size, too, which is awesome news for shoppers. Prices seem on par with Target's other in-house brands like Mossimo and Merona. I like the sweaters with unique cut-outs as well as the extra long sweater vests, but will avoid some of the shapeless pieces that just don't flatter, and the super muted tones that can look muddy (or just downright inexpensive).
What do you think about Knox Rose? Have you checked it out or bought anything from this line yet?