The JCPenney Fall 2013 lookbook is here, showcasing the top women's trends from some of their most popular brands including Liz Claiborne, Bisou Bisou, Cosmopolitan, Worthington, MNG by Mango, jcp, and Levi's. JCP is still working hard to revitalize its brand, and I think they've done a decent job with this fall lookbook to appeal to old customers and hopefully draw in some new ones as well. I'm loving the tuxedo stripe pants, the fox sweater (a season late but still on-trend and totally cute), and pretty much all of the coats. JCPenney is still stuck in a sort of retail limbo between Target and Kohl's so it'll be interesting to see how sales go this fall. Where do you stand with JCP at the moment? Loyal shopper, newcomer, somewhere in between? P.S. The fox sweater is by the jcp label, available for $32 in September.
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