The Budget Babe | Affordable Fashion & Style Blog

Rachel Rachel Roy Launch Celebration and Fall '09 Collection Preview

The scene at the Rachel Rachel Roy launch celebration


Last night I attended the Rachel Rachel Roy launch celebration in NYC where I was invited to preview the Fall '09 Collection which will be arriving at Macy's stores nationwide in August. I must admit, when I first saw the lookbook pics online, I wasn't super impressed as there's nothing "new" about anything in this collection. But after seeing the goods in person I can say with certainty—this collection is hot! The quality is there, the attention to detail is readily apparent and overall, the collection looks pricey and high-end.

While the design aesthetic is decidedly urban and edgy (lots of studs, exposed zippers, graffiti prints and black), what Rachel Roy has managed to do is transcend stereotypes and create a cohesive collection that will appeal to a wide range of women from diverse backgrounds. I won't say "all" women (who really wants that?), but certainly any confident, ambitious woman who loves fashion yet wants wearable styles that will fit her lifestyle. I feel like I'm throwing cliches out left and right but it's true!

The shoes and handbags are especially attractive (they're actually being supplied by Nine West, another Jones Apparel Group brand which is the company spearheading the whole Rachel Rachel Roy collection), as was the jewelry. Lots of "tough" pieces that aren't really my personal style, but I can see lots of girls clamoring for this stuff. Best part: The line will retail from $59 to $299 for sportswear, $79 to $199 for footwear, $40 to $195 for jewelry and $69 to $109 for handbags. Very reasonable, and we all know Macy's has good sales and treats regular customers, especially Macy's card holders, very well in terms of coupons & promotions.

Keep reading for more photos, and check back later for more pics (I was a little trigger happy, hehe)...

Rachel Rachel Roy for Macys
Loved this laid-back jersey blazer paired with a luxe metallic dress and bold statement necklace.


Rachel Rachel Roy for Macys
Many of the silhouettes seemed flattering for almost every figure, a definite plus!


Rachel Rachel Roy for Macys
From structured blazers to draping blouses, each piece had a seductive blend of hard and soft elements that I loved.


Rachel Rachel Roy for Macys
On-trend embellishments kept simple shapes interesting.


Rachel Rachel Roy for Macys
I appreciated the fact that many of the cuts were modest but still had sex appeal.


Rachel Rachel Roy for Macys
Studs are here to stay!


Rachel Rachel Roy for Macys

Rachel Rachel Roy for Macys

Rachel Rachel Roy for Macys


Comments
I just LOVE the yellow and black dress... I WANT that! And the chunky chain bracelets are cute... but otherwise, I think I agree with you. A touch edgy for me!
#1 Jill (Homepage) on 2009-04-30 12:31 (Reply)
It all looks SO gorgeous!!! How fabulous that you got to go! I'm jealous!
#2 Danielle (Homepage) on 2009-04-30 13:52 (Reply)
OMG! me likey!!!!!! love the clothes, the BAGS! the shoes! okay the jewelry too! AH!
#3 angela on 2009-04-30 13:58 (Reply)
Did they say what price points this collection would be at? I looove that rocker necklace!
#4 Sonu on 2009-04-30 13:58 (Reply)
Here you go: "The line will retail from $59 to $299 for sportswear, $79 to $199 for footwear, $40 to $195 for jewelry and $69 to $109 for handbags." :-)
#4.1 The Budget Babe on 2009-04-30 19:00 (Reply)
I want all of it this instant. How lucky are you to attend such a fun event!
#5 VP (Homepage) on 2009-04-30 14:21 (Reply)
I'm droooooling! The pyramid studs! The amazing jewelry! The sequined blazer! I can't WAIT to get my hands on some of these goodies!
#6 Sal (Homepage) on 2009-04-30 14:49 (Reply)
LOVE the studded flats and dresses and jewelry and everything
#7 anne on 2009-04-30 14:52 (Reply)
omg thats beautiful

LOVE LOVE LOVE those multi colored booties...and those blazers youve shown are so hot! i like the chains hanging from the shoulders

i must say im impressed by the collection!!
#8 Neira (Homepage) on 2009-04-30 15:26 (Reply)
ooh, tacky.
#9 christina on 2009-04-30 16:26 (Reply)
Oh Wow! The spikey necklace looks like the one I have from ASOS, the flats with studs are cute/awesome and I love the cut of that blazer with it's rockin' chains!!
#10 Wanderlusting (Homepage) on 2009-04-30 16:43 (Reply)
Rachel's outfits are always way too out there for me, but I am liking this line. Nice pieces to go out in. I'll definitely check it out in the fall.
#11 Joann on 2009-04-30 17:13 (Reply)
I love all the studs! I just ripped the pocket off a pair of my jeans and studded the pocket and I am completely in love with it!

http://talkprettytome.blogspot.com/2009/04/pretty-cheeky.html

I don't really care much for the spray paint/graffiti look but other wise I like a lot of the pieces!
#12 Talk Pretty To Me (Homepage) on 2009-04-30 22:37 (Reply)
i am sort of reminded me of fornarina as i'm looking at the stuff. but i don't want to wait till august!! i really like the shoes so far. and that yellow top on the mannequin
#13 piggy on 2009-05-01 00:05 (Reply)
Love the orange, pink and beige tank dress -- I can see that under the blazer right above it. I also liked the laid-back jersey blazer paired with a luxe metallic dress and bold statement necklace.

Love the hard look with the added sweetness -- so NOW!

Didn't care for much else but will check out the rest of the line.

Thanks for sharing.
#14 Debby on 2009-05-01 15:08 (Reply)
So pretty! many fashionable and top-grade
things that we like.
#15 Nicole on 2009-05-18 20:23 (Reply)
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