We typically avoid the color purple. When given the option, we almost always choose pink or red instead. This holds true for everything from Popsicles and bubble gum, to clothing and home decor. Not exactly sure why this is...perhaps one too many sour memories of a big purple PBS dinosaur from our past ::shudder::

Yet in the case of this purple jeweled backpack, we are absolutely in love with the royal color—which also happens to be one of this fall's hottest hues. It's high-glam attitude is punctuated by sparkling rhinestones and metallic gold trim. In short, fabulous.

Plus, it makes carrying the comfortable, though rarely chic, backpack entirely acceptable. Just keep the rest of your look to a minimum—in fact, we'd recommend wearing this purple gem with jeans and ballet flats. It's the perfect bag to carry all your essentials during the day and into the long night.

And, it won't tell you children to play nice.

Jeweled backpack from Victoria's Secret, $68