In case you hadn't heard, Kohl's is teaming up with designer Vera Wang
to create Very Vera by Vera Wang
, thereby bringing her styles to the masses. The brand will be available exclusively in Kohl's stores and on Kohls.com starting in the fall of 2007.
The question is: Will this collaboration tarnish Vera's name? After all, when the preeminent wedding gown designer in the world decides to attach her lofty name to a mid-brow retailer like Kohl's, something's gotta give, right?
Personally, we don't think it's a bad move—after all, we love her personal style and if anyone has the skills to translate their high-end designs to a lower price-point, it's Ms. Wang. Consumers (we hope) will come out ahead. We like the looks we've seen so far (above)...elegant, urban, great colors and even the fabrics look good.
We're just concerned about her reputation as the reigning queen of bridal couture. What princess or A-lister is going to want to wear a Vera Wang dress on their big day if Jane Nobody can pick up something from Very Vera down at the Harlem Irving Plaza
"Very Vera" can also be seen as an extension of Wang's ever-growing empire—there's her Lavender line and forays into housewares, jewelry, perfume and more. Call it selling out—we call it evolution.