We truly believe in the fight against breast cancer, and we
really like the color pink—but even we have to admit that
breast cancer cause-marketing has gotten a little out of hand.
From
tennis balls to
cruises, food, fashion and everything in between, companies across the board have created so-called pink products to boost their image—and their profits—by associating themselves with a good cause.
While many companies have legitimately worked hard to raise funds for this great cause, many others seem more motivated by money, leaving us customers to question the impact of our purchases.
So what's a girl to do? We found our answer with
Think Before You Pink, a project of Breast Cancer Action, who suggest you ask a few critical questions before you buy pink:
How much money from your purchase actually goes to the cause?
What is the maximum amount that will be donated?
How much money was spent marketing the product?
How are the funds being raised?
To what breast cancer organization does the money go, and what types of programs does it support?
What is the company doing to assure that its products are not contributing to the breast cancer epidemic?
The bottom line, as they say, is this: Contribute to a cause, not cause-marketers. If you're not sure about a product, consider buying something else or donating directly to an organization you truly believe in.
P.S. Here's something budget babes can do right now that doesn't cost a dime: For every comment published during the month of October on her site, The Budget Fashionista will donate $1 to the Breast Cancer Research Foundation.
Do you ladies think pink products are a good thing, or would you rather donate directly to the organization of your choice? Do you think breast cancer cause-marketing eclipses other important causes such as heart disease, the number one killer of women in America today? Share your thoughts!
Pictured above: Philosophy will donate 100 percent of the net proceeds from Shower for the Cure bath gel to the Women’s Cancer Research Fund. Price: $20.00
