Bebe's fashion sensibility as a store has really slipped in recent years (it's overpriced and kinda skanky to be completely honest), and yet, whoever's in charge of their marketing is doing a first-rate job. For starters, they enlisted starlet Mischa Barton to model the brand, followed by Rebecca Romijn and Eva Longoria, and now they've teamed up with Imitation of Christ's Tara Subkoff to produce a limited edition exclusive collection.

The lookbook certainly makes a statement, but we wonder if these clothes will uphold their glamorous edge once you remove the gorgeous model with blood-red lips from her stark white environs. The prices also leave something to be desired (the dresses hover around $120). With the whole heart theme, it smacks ever-so-slightly of Erin Fetherston's GO collection for Target. And frankly, we'd rather pay Target prices for so-so pieces that may lose their luster after one season.

Scroll down and tell us what you think!

From bebe.com: "Subkoff's style signature is her effortless blend of avant-garde trends with retro glamour - definitely seen in her collection with bebe. Calling it 80's Feminist meets 40s Hollywood Glam, Subkoff mixed dramatic black, white and red hues with sexy heart-print patterns and flirty ruffled trims."


















* Editor's Pick: So very Elizabeth Hurley in Bedazzled!

Model-cum-designer friends Milla Jovovich and Carmen Hawk are partnering with Target to create the next limited-edition collection for GO International. Arriving just in time for spring, Jovovich-Hawk's exclusive collection for Target launches at Target.com/go and at most Target stores nationwide beginning March 2, 2008.

While Jovovich and Hawk's L.A.-based namesake label is popular among the socialite/Hollywood set, the pair often receives lukewarm reviews from fashion heads. But that's not to say the stuff isn't cute or that these young designers don't have good taste - because it is and they do. Previously, Jovovich-Hawk collaborated with Spanish-based Mango and the line was decidedly young and hip.

Also worth noting: Milla is one bad-ass actress (not to mention mama-to-be!). We think she cemented her status as a fierce fashionista when she rocked Jean-Paul Gaultier's out-of-this-world costumes as "Leeloo" in the science-fantasy flick The Fifth Element (which was a great movie, btw, co-starring Bruce Willis. Gautier designed 954 costumes for use in the film. Better than Devil Wears Prada for the fashion, imo).

So yeah, we're super excited to check out this collection in person. (When are we not jazzed about a new GO designer?!) The smocked dresses look especially promising...

From the Target pressroom: "The Jovovich-Hawk for Target collection offers a variety of flowing, graceful dresses and tops touched with whimsical details. Floral print dresses and lace-detailed blouses add to the elegance of women from coast to coast, while flirty swimwear is ideal for spring getaways. The collection ranges in price from $12.99 to $39.99, including must-haves such as smocked dresses, printed vests, active shorts, denim jeans and miniskirts.

Standout pieces include a denim linen vest, scoop-neck sweater cover-ups, floral bikinis and a gold lurex minidress. Accessories include an oversized linen bag in navy, as well as a perfect beach-time black floppy hat. Eyelet dresses and cropped jackets are perfect pieces to stay on trend this spring."

Scope out the pics below and tell us what you think!














Image Source

Socialite designer Rachel Roy, who served as creative director for her hip-hop mogul husband Damon Dash's Rocawear line, recently caught our attention with a series of art-inspired dresses for Spring. Her ready-to-wear collection includes this bateau neckline brushstroke-print dress splashed with delicate pastel watercolors. It's lovely, but hardly worth $1,475.00. Instead, make a splash and save some cash in this similar Simply Vera Vera Wang watercolor-drenched dress (that's us modeling it on the right). For the more reasonable price of $78, some might say it's a ::cough:: stroke of genius. (Update: The Simply Vera Vera Wang 'Brushstroke' dress is now available online at Kohls.com, on sale for $58.50.)



Get more designer looks for less. >>
The scoop on Spring trends for 2008 >>

Get ready to navigate the urban jungle in a stylish shirtdress. Take your pick of luxe or less...



Luxe: Rag & Bone Combat Dress, $265.00. 95% cotton, 5% lycra. Dry clean.
Less: Old Navy Safari Shirt Dress, $34.50. 99% cotton, 1% spandex. Machine wash.

Feminine, flowy forms dominated many Spring 2008 runways as did prints and palettes inspired by art. Christian Lacroix was no exception: At left, a floor-length loose fitting maxi dress is drenched in an exuberant watercolor design. But how to take this look from the realm of fantasy into reality? Try this very accessible chiffon bubble hem top from Wet Seal (right) for just $20.50. Wear it now with a smart jacket or knit shrug to prefigure fashionable things to come.



Left: An artistic look awash with watercolors from the Christian Lacroix Spring 2008 Ready to Wear collection. Image source: Style.com
Right: Wet Seal Chiffon Bubble Hem Top, $20.50