Bebe's fashion sensibility as a store has really slipped in recent years (it's overpriced and kinda skanky to be completely honest), and yet, whoever's in charge of their marketing is doing a first-rate job. For starters, they enlisted starlet Mischa Barton to model the brand, followed by Rebecca Romijn and Eva Longoria, and now they've teamed up with Imitation of Christ's Tara Subkoff to produce a limited edition exclusive collection.
The lookbook certainly makes a statement, but we wonder if these clothes will uphold their glamorous edge once you remove the gorgeous model with blood-red lips from her stark white environs. The prices also leave something to be desired (the dresses hover around $120). With the whole heart theme, it smacks ever-so-slightly of Erin Fetherston's GO collection for Target. And frankly, we'd rather pay Target prices for so-so pieces that may lose their luster after one season.
Scroll down and tell us what you think!
From bebe.com: "Subkoff's style signature is her effortless blend of avant-garde trends with retro glamour - definitely seen in her collection with bebe. Calling it 80's Feminist meets 40s Hollywood Glam, Subkoff mixed dramatic black, white and red hues with sexy heart-print patterns and flirty ruffled trims."
* Editor's Pick: So very Elizabeth Hurley in Bedazzled!
The lookbook certainly makes a statement, but we wonder if these clothes will uphold their glamorous edge once you remove the gorgeous model with blood-red lips from her stark white environs. The prices also leave something to be desired (the dresses hover around $120). With the whole heart theme, it smacks ever-so-slightly of Erin Fetherston's GO collection for Target. And frankly, we'd rather pay Target prices for so-so pieces that may lose their luster after one season.
Scroll down and tell us what you think!
From bebe.com: "Subkoff's style signature is her effortless blend of avant-garde trends with retro glamour - definitely seen in her collection with bebe. Calling it 80's Feminist meets 40s Hollywood Glam, Subkoff mixed dramatic black, white and red hues with sexy heart-print patterns and flirty ruffled trims."
* Editor's Pick: So very Elizabeth Hurley in Bedazzled!
The ruffle wrap dress and tiered strapless are adorable but impractical. The tie-neck blouse, though, is very cute and wearable- but the halter dress is just stupid.
Finally - someone else said it and it wasn't me! I went into a Bebe store when I visited Chicago at Xmas and thought it all kind of resembled a bad 70's disco, and was made rather cheaply. Sweat shop in China perhaps? Not to mention that the store itself was an utter disaster. I've been in cleaner TJ Maxx's.
But I will admit - some (not all, just some) of the pictures you posted might suggest a change for the better... ?
Bebe definitely needs to step it up a notch. They used to have such cute finds. Now everything is just so eurotrash and not in a good way.