I didn't even realize Alberta Ferretti was teaming up with Macy's Impulse until earlier this week when I received the invitate to the press preview in New York City. Oops. In case you also missed the memo, Italian designer Alberta Ferretti is creating an affordable collection of feminine dresses in a variety of lengths, lightweight pants, peasant-style blouses and knitwear.
A color palette of saturated oranges, pinks and teals juxtaposed with muted whites and tans creates a breezy, laid back mood reminiscent of the Amalfi coast.
Key items will include bold-hued dresses in maxi and strapless styles, bohemian blouses, oversized and abstract floral prints and macramé and lace detailing, priced on average from $49 – $119.
The limited-edition capsule will be available in approximately 185 Macy's stores nationwide and on macys.com beginning April 17, just in time for the spring shopping season.
While you wait in eager anticipation, shop the current designer collab with Doo-Ri Chung at macys.com/impulse.
Who else is blown away by this latest collab?