H&M announced that its next designer collaboration will be with KENZO, the "vibrant and playful Parisian house that captures the energy of global culture to create its unique, youthful spirit." Creative Directors Carol Lim and Humberto Leon will bring the spirit of KENZO to H&M, creating collections for women and men as well as accessories.

Lim and Leon are the founders of global fashion emporium Opening Ceremony, and to be honest I hadn't really heard of Kenzo until the Opening Ceremony duo took the helm of the Parisian fashion house in 2011 and made headlines.



Kenzo was created by Japanese designer Kenzo Takada, who held his first fashion show in Paris in 1972. Kenzo is a celeb favorite, and you might recognize their bold, tongue-in-cheek designs like the oversized message clutch that Jessica Alba carried in this post. Or maybe you've taken note of Kenzo's super expensive embellished sweatshirts on fashion blogs and celebrity style sites. That tiger sweatshirt you've seen everywhere? That's Kenzo.

I'll be following this collab closely just because it's so relevant to the fashion scene today. With their huge fan base, I have a feeling it will sell out quickly and tons will end up on eBay.

KENZO x H&M will be available in selected stores & online from November 3, 2016.

Read more about the collaboration on hm.com/magazine and follow hashtag #KENZOxHM on social media for all the latest updates.

Are you excited for Kenzo x H&M?

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