The Budget Babe | Affordable Fashion & Style Blog

Off the Rack: Cat & Jack Kids Clothing Arrives at Target

Cat & Jack is the new kids clothing line at Target.
For those of you heading to Target this weekend, you might want to check out the new Cat & Jack kids' clothing collection, which launched in stores mid-July. My store had unveiled apparel and accessories for girls and boys; a store employee wearing a Cat & Jack apron told me that toddler sizes would be arriving August 7. He seemed well informed about the new brand, which is replacing Target's Circo and Cherokee brands, and is poised to be a huge new source of revenue for the second-largest discount retailer in the United States. I overheard a Target manager briefing a group of employees on the new merchandise, telling them they'd be watching sales closely every day, and that Cat & Jack would be "huge." I tried to lean in closer for details but my own kids were making too much noise for me to hear much else.