The Budget Babe | Affordable Fashion & Style Blog

Armani Exchange Spring 2010 Campaign

Armani Exchange Spring 2010 Campaign

On the accessible end of the Armani Group empire is A|X Armani Exchange, a sexy, modern, street-chic label known for its provocative ad campaigns. Although it's the most affordable Armani brand, most items sell around the $100 mark, which is why I rarely feature their stuff, but when I got the Spring 2010 Campaign images in my inbox, I decided to share in case there are any Armani Exchange fans out there. If nothing else, the male models are easy on the eyes!

Here's a portion of the entertaining press release:

"This Spring, Armani Exchange takes you to a surfside utopia filled with effortless style, relaxed sophistication, and the seductive prowess of the undiscovered. 'Utopia' is an intoxicating fantasy with images that capture the seductive sensation of escapism and indulgence. Pleasure-seekers on a Hedonistic adventure take refuge in an exotic haven under the board-walk, fringed by the pristine pure-white sand and brilliant sapphirine ocean water. Sepia tones further heighten the feeling of sun-bleached heat, where the only way to escape the sun is to give in to an erotic escapade."

Armani Exchange Spring 2010 Campaign

Armani Exchange Spring 2010 Campaign

Armani Exchange Spring 2010 Campaign

Armani Exchange Spring 2010 Campaign

Armani Exchange Spring 2010 Campaign

Armani Exchange Spring 2010 Campaign

Armani Exchange Spring 2010 Campaign


Comments
just wanted to thank you so much for twittering my blog! :-D It means a lot!
#1 diya (Homepage) on 2010-01-28 18:00 (Reply)
I love A|X but this spread is so intentionally sexy that it's hilarious! I swear those mens' torsos were photoshopped to hell!
#2 MizzJ (Homepage) on 2010-01-28 22:44 (Reply)
Agreed, those eight packs were definitely drawn on. Sometimes these ads are so predictably "sexy" that they lose any real impact, imo.
#2.1 The Budget Babe on 2010-01-29 09:15 (Reply)
Speaking of losing impact....the male model on the bottom right of the last pic...is it just me, or did his belly button get replaced by a little shadowy indentation?
#3 Srujana on 2010-01-29 11:04 (Reply)
He IS missing a belly button. Weird! Those men are above average as is why do they feel the need to photoshop further!
#3.1 Chrissy on 2010-01-30 11:45 (Reply)
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