On the accessible end of the Armani Group empire is A|X Armani Exchange, a sexy, modern, street-chic label known for its provocative ad campaigns. Although it's the most affordable Armani brand, most items sell around the $100 mark, which is why I rarely feature their stuff, but when I got the Spring 2010 Campaign images in my inbox, I decided to share in case there are any Armani Exchange fans out there. If nothing else, the male models are easy on the eyes!
Here's a portion of the entertaining press release:
"This Spring, Armani Exchange takes you to a surfside utopia filled with effortless style, relaxed sophistication, and the seductive prowess of the undiscovered. 'Utopia' is an intoxicating fantasy with images that capture the seductive sensation of escapism and indulgence. Pleasure-seekers on a Hedonistic adventure take refuge in an exotic haven under the board-walk, fringed by the pristine pure-white sand and brilliant sapphirine ocean water. Sepia tones further heighten the feeling of sun-bleached heat, where the only way to escape the sun is to give in to an erotic escapade."
It means a lot!