Swiss brand Swatch is getting in touch with their roots for their latest collection of 10 plastic watches, each in one solid color, called the Colour Codes Collection. I'll admit I have a soft spot for Swatch—after all, they're the original plastic watch brand, known for their funky designs, affordable prices and reliability, but I haven't owned one in ages. Back in the day I had a Swatch that commemorated the Summer Olympics and another that was hot orange and looked like a parking ticket. Random. Anyways, watches in the Colour Codes collection cost $50 and you can get details here.
Do you think Swatch watches are still cool, or making a comeback?
Already bought two at the Swatch store in Orlando--the purple and the lime green. Bonus: If you buy two (at the stores at least) for a limited time, you get a free set of Swatch Guards.
They have never gone out of style. I'm especially crazy about their BIJOUX line.