The Budget Babe | Affordable Fashion & Style Blog

Modern Retro: SWATCH Launches Colour Codes Collection

Modern Retro: SWATCH Launches Colour Codes Collection

Swiss brand Swatch is getting in touch with their roots for their latest collection of 10 plastic watches, each in one solid color, called the Colour Codes Collection. I'll admit I have a soft spot for Swatch—after all, they're the original plastic watch brand, known for their funky designs, affordable prices and reliability, but I haven't owned one in ages. Back in the day I had a Swatch that commemorated the Summer Olympics and another that was hot orange and looked like a parking ticket. Random. Anyways, watches in the Colour Codes collection cost $50 and you can get details here.

Do you think Swatch watches are still cool, or making a comeback?

I think they're still cool, esp. in those fantastic colors!
#1 FaithJ on 2010-03-31 12:58 (Reply)
i have always loved swatch watches. so to me they are always cool ;-) they are great for casual wear...
#2 anh (Homepage) on 2010-03-31 14:47 (Reply)
Love Swatch! Perfect for spring!

Already bought two at the Swatch store in Orlando--the purple and the lime green. Bonus: If you buy two (at the stores at least) for a limited time, you get a free set of Swatch Guards.
#3 Steph' on 2010-03-31 19:03 (Reply)

They have never gone out of style. I'm especially crazy about their BIJOUX line.
#4 Sarah Sosa on 2010-03-31 23:05 (Reply)
I'm actually a huge Swatch collector, I have about 50 of them, so to me they're always in style. I love the price points on these and that they're so fun and bright. Definitely going to snag myself a green one.
#5 DWJ (Homepage) on 2010-04-01 11:11 (Reply)
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