Self-professed ASOS groupie here. I've been ordering from them for about 1.5 years now and I feel like half of my closet is from that site. I've only been hit with a customs charge once but I suspect that had something to do with placing a $200 order. It was well spent though - I got a genuine leather jacket, two dresses and a scarf.

I typically wait until something I like goes on sale to buy it (and believe me, just about everything does). The orders always arrive within a reasonable time and with express delivery, I've gotten some parcels within 4 days.

I think I love it so much because they have some pretty great, fashion forward pieces that would normally cost a fortune and other styles that I just can't find stateside. I've gotten pretty sick of running into other women sporting the same outfits I've picked out from H&M or Urban Outfitters but some of the things I've gotten from ASOS look rather unique and thus, by default, more expensive. If people only knew.