There's a lot of buzz over Kmart's latest fashions right now and these hot Fall 2010 Lookbook photos explain why! For fall, Kmart is drawing inspiration from current styles in the fashion world like the Military-inspired Sgt. Pepper Jacket with shoulder embellishments, a rocker chic bomber jacket and distressed skinny denim. Fall wardrobe basics like the skinny cargo pant complement bolder looks like the high-waisted peplum military jacket. Where Kmart is really trying to stand out from the fast-fashion crowd is with the details, like fine stitching, fully lined jackets, and streamlined silhouettes. From these images, things are looking good! I'm loving the cargos and military jacket although I'll probably pair mine with something more preppy and feminine a la J. Crew. Look for most of the styles shown here in-stores and online first week of September 2010. Watch a behind-the-scenes video from the photo shoot, enter Kmart's Fall Fashion Giveaway and get more fashion news at KmartDesign.com.
UPDATE: The Route 66 slim cargos are $24.99 and the Attention military jacket is $99.99. The price range is $12.99 (Fedora) - $99.99 (Military jacket), with most key Fall pieces falling under $50.
Click through to see all the looks. Yea or nay??
I love the military-style jacket. Even their shoes are getting cuter. Trying to give Target a run for their money!
But I have to admit that for me, whether deserved or not, there's still a stigma attached to shopping at Kmart that other budget retailers don't have. So even though the photos intrigue me, I probably won't be heading out to the local Kmart to check out the clothes. It'll probably take a string of solidly fashionable seasons before I consider it. Good effort, though!
Our design team really values quality at a good price, so please do checkit our in the stores. I think you'll be quite surprised, as we've witnessed many women have been. We previewed the Collection at Getting Gorgeous during Blogher 2010 Conference.
I've got to try those cargo skinnies in picture #4!
It kind of makes me sad that people have a stigma attached to stores like K-mart....just because someone isn't affluent, why shouldn't he or she still have fabulous clothes? I'm really excited they're taking the initiative like this. I approximate shopping at K-mart to shopping at Kohl's (another store we don't have anywhere near here..)