The Budget Babe | Affordable Fashion & Style Blog

Kmart Design Fall 2010 Lookbook


Kmart design steps up their fashion game with the Fall 2010 lookbook

There's a lot of buzz over Kmart's latest fashions right now and these hot Fall 2010 Lookbook photos explain why! For fall, Kmart is drawing inspiration from current styles in the fashion world like the Military-inspired Sgt. Pepper Jacket with shoulder embellishments, a rocker chic bomber jacket and distressed skinny denim. Fall wardrobe basics like the skinny cargo pant complement bolder looks like the high-waisted peplum military jacket. Where Kmart is really trying to stand out from the fast-fashion crowd is with the details, like fine stitching, fully lined jackets, and streamlined silhouettes. From these images, things are looking good! I'm loving the cargos and military jacket although I'll probably pair mine with something more preppy and feminine a la J. Crew. Look for most of the styles shown here in-stores and online first week of September 2010. Watch a behind-the-scenes video from the photo shoot, enter Kmart's Fall Fashion Giveaway and get more fashion news at KmartDesign.com.

UPDATE: The Route 66 slim cargos are $24.99 and the Attention military jacket is $99.99. The price range is $12.99 (Fedora) - $99.99 (Military jacket), with most key Fall pieces falling under $50.

Click through to see all the looks. Yea or nay??
















Photos courtesy of Kmart

Comments
While the pics look alright, I can't help but be very skeptical of the quality, and how cheap they may look in person. Though, for someone who needs to do their shopping at such a place, at least they have some fun and trendy options, so I have to give Kmart props for that.
#1 Lynell on 2010-08-12 15:18 (Reply)
u sound like maybe u'v been able to have better things in life then others... let them liv a litle... as long as they are fashion savvy n happy!
#1.1 Jackie on 2010-08-23 15:41 (Reply)
I really like the jacket in the first picture.
#2 Brianne on 2010-08-12 15:30 (Reply)
Brianne, if you like that jacket, Lauren Conrad had one almost exactly like it for Kohl's last season. I spotted several on the clearance rack at my local Kohl's.
#3 MEP on 2010-08-12 15:44 (Reply)
I am impressed. I like the jacket in the black and white pics.
#4 Sarah (Homepage) on 2010-08-12 16:28 (Reply)
K-Mart is finally taking its queues from Sears and stepping up their fashion game in a big way. Their FB presence, new/trendy designs and keeping layaway (for those who live near a kmart) are all big pluses.

I love the military-style jacket. Even their shoes are getting cuter. Trying to give Target a run for their money!
#5 TexNYQueen on 2010-08-12 16:42 (Reply)
The fifth jump photo, with the vest and combat boots, is pretty fabulous.

But I have to admit that for me, whether deserved or not, there's still a stigma attached to shopping at Kmart that other budget retailers don't have. So even though the photos intrigue me, I probably won't be heading out to the local Kmart to check out the clothes. It'll probably take a string of solidly fashionable seasons before I consider it. Good effort, though!
#6 Nikki W. on 2010-08-12 18:20 (Reply)
Yay. I really like it. Although I'm not sure how the quality of Kmart clothing is.
#7 Ashley on 2010-08-12 21:19 (Reply)
Thank you all for the great feedback. We are receiving so much wonderful feedback, and we're really excited about it.

Our design team really values quality at a good price, so please do checkit our in the stores. I think you'll be quite surprised, as we've witnessed many women have been. We previewed the Collection at Getting Gorgeous during Blogher 2010 Conference.
#8 Kmart Design (Homepage) on 2010-08-13 07:58 (Reply)
Since Sears changed their pricing strategy in the juniors department (to price points rather than the high/low sales), the quality of the garments has gone down considerably. I can't imagine how poorly made and cheap-looking the KMart clothing must be, despite photographing well.
#8.1 dee on 2010-08-14 22:10 (Reply)
YAY for Kmart! It's about time. I think I'll pay them a visit...if I can remember where one is. LOL
#9 FASHION du jour (Homepage) on 2010-08-13 10:24 (Reply)
I am very excited for this K-Mart line - I am so shock to say it myself. But K-Mart has stepped up it's game and it's last summer / spring line was pretty fabulous also. I'm hoping the shoes on the first look are avaliable. But I've heard, from K-Mart Design's Twitter it's going to be released on the 1st of September.
#10 Paolina on 2010-08-13 10:49 (Reply)
I LOVE Kmart clothes! I've bought things from there that look like they came from a much higher-end store. It's really sad that there's this weird "stigma" attached to Kmart because their clothes are often a lot better than other retailers like Target or Walmart.

I've got to try those cargo skinnies in picture #4!
#11 Anusha (Homepage) on 2010-08-13 12:55 (Reply)
actually, I have several pieces from K-mart already. They're better quality than you'd think. It's kind of a little secret of mine. I live in a college town in the middle of nowhere - most everyone comes from a metro area about 4 1/2 hours away so they bring clothes with them. They ask me where I buy mine all the time,, hahahhahaa. The junior's section does a great job of following trends and the career section has great separates.

It kind of makes me sad that people have a stigma attached to stores like K-mart....just because someone isn't affluent, why shouldn't he or she still have fabulous clothes? I'm really excited they're taking the initiative like this. I approximate shopping at K-mart to shopping at Kohl's (another store we don't have anywhere near here..)
#12 sobriquet on 2010-08-13 12:55 (Reply)
Did you say $99.99 for a jacket at Kmart? Why?
#13 Dina's Days (Homepage) on 2010-08-13 17:37 (Reply)
Kmart has improved the quality of their clothing and I think many women will be surprised that their items are better made then any of those Target guest designer collections. They are really stepping up their game, now all they need to do is revamp their handbag collection because they need a lot of help in that area, the shoes too!
#14 budget chic on 2010-08-14 01:28 (Reply)
As a Canadian, it's always slightly amusing to me how Americans will buy clothes from stores that only really cheap people will buy from up here, but I guess the quality must be vastly different! I wouldn't be caught dead buying anything from the Kmarts up here.
#15 MizzJ (Homepage) on 2010-08-14 01:39 (Reply)
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