I finally managed to visit a big Forever 21 store in an upscale mall to check out the Love 21 line, which is Forever 21's sorta grown-up contemporary line for young women in their 20s and 30s. Dare I say Shopbop on a budget? Cuts are supposed to be more modest and silhouettes more sophisticated so you can wear this stuff to the office, then out with the hubby or boyf. I spotted a stylish 40-something as well as several mature tweens browsing the section with equal levels of enthusiasm. I liked a lot of what I saw, Rebecca Taylor-ish dresses, BCBG-ish tops, even a Nanette Lepore-ish green blazer. Unfortunately I didn't have time to try anything on, but the sizing definitely seems to be more misses than juniors as I eyeballed items on the rack. Lots of potential here for mixing and matching Love 21 with quality basics purchased elsewhere…maybe a designer bag, some nice shoes, and you've got yourself covered. Anyone a devoted Love 21 fan?
More pics after the jump.