H&M is teaming up with Finnish textile firm Marimekko for a special Summer 2008 collection arriving in stores next April, featuring popular vintage Marimekko patterns from the 1950s, 1960s and 1970s.
Known for their bold modern designs that combine large-scale patterns with bright colors, Marimekko was quite the cutting-edge innovator back in the 1950s when they got their start. In recent history, they've certainly seen a resurgence in popularity as their now-timeless designs have reached ever-widening audiences worldwide.
Although it's our understanding that Marimekko designs are ubiquitous back in their native Finland (they can be found on everything from computer mouses to hospital curtains), we used to consider them a rare eye-candy treat when we'd spot their wares at some hip, upscale niche boutiques in a trendy part of town.
Then, we discovered the Marimekko offerings at Crate & Barrel and more recently, Anthropologie. Seeing as how we like the stuff, we saw these partnerships as being beneficial rather than the dissolution of a notable brand.
We're looking forward to the chance to actually wear their punchy prints - and hopefully get our hands on that retro poppy print they're so famous for!
Known for their bold modern designs that combine large-scale patterns with bright colors, Marimekko was quite the cutting-edge innovator back in the 1950s when they got their start. In recent history, they've certainly seen a resurgence in popularity as their now-timeless designs have reached ever-widening audiences worldwide.
Although it's our understanding that Marimekko designs are ubiquitous back in their native Finland (they can be found on everything from computer mouses to hospital curtains), we used to consider them a rare eye-candy treat when we'd spot their wares at some hip, upscale niche boutiques in a trendy part of town.
Then, we discovered the Marimekko offerings at Crate & Barrel and more recently, Anthropologie. Seeing as how we like the stuff, we saw these partnerships as being beneficial rather than the dissolution of a notable brand.
We're looking forward to the chance to actually wear their punchy prints - and hopefully get our hands on that retro poppy print they're so famous for!