Last week Macy's celebrated the launch of its new contemporary brand Bar III with the help of top fashion bloggers. Fashion Toast, Sea of Shoes, Feels Like White Lightning and Street Etiquette were tasked with styling the modern separates, adding finishing touches with their own accessories.
"Rumi Neely of Fashion Toast recreated the relaxed, carefree hippie look of her LA hometown with the perfect fitting flared jeans paired with an embellished blouse. Sea of Shoe's Jane Aldridge used her signature thigh‐high leather boots as the platform for bar III's graphic print bustier dress to create a flirty and playful look. Travis Gumbs and Joshua Kissi of famed blog Street Etiquette illustrated that the bar III guy isn't afraid to play with his wardrobe, mixing traditional suiting with casual sportswear."
Bar III will hit Macy's stores in February 2011. The women's line will offer a wide range of pixie dresses ranging in price from $58 to $78, $20 basic tops, $68 novelty tops, skirts from $38 to $68 and bottoms from $48 to $68. Menswear will include pants for $69, shorts for $39, jackets for $99 as well as classic suit separates for $49.50; suits $495.
Unfortunately I missed the event due to a massive snow storm but Macy's filled me in and sent over a few photos of the collection, click through to see them all!