Here's a first look at the Merona for Target Spring 2011 collection, featuring women's dresses, tops, bottom, accessories and shoes, available beginning now at Target stores and target.com. The palette is light and fresh, mostly white, olive, khaki, blue and pink, while the silhouettes are casual yet pulled-together: A belted shirtdress, a colorblock sheath, cropped cardigans and tailored shorts. Prints like madras plaid, sailor stripes and modern geometric designs give the collection a current, J. Crew vibe. Wedge sandals, a brown crossbody bag, thin belts and floppy hats are the perfect finishing touches. I can see myself in the cargo capris, chambray shirt, crisscross black wedge sandals and boatneck stripe top.
Click through to enjoy the entire collection. Are we impressed?
Colorblock Dress with Front Details in Navy/Blue $39.99
Strappy Demi-Wedge Sandals in Gold $19.99
Dress Available 1/30-2/27
Sandals Available 1/23-7/1
Stripe Boatneck Top in Green/White $14.99
Belted Shirtdress in Chambray $24.99
Top Available 2/15-3/30
Shirtdress Available 4/1-6/1
Belted Polka-Dot Dress in Black/White $24.99
Cardigan in Black/Ivory Stripes $29.99
Dress Available 4/1-6/1
Cardigan Available 1/30-2/27
Heritage Button-Down Shirt in Green Floral $19.99
Lace Skirt in Navy $29.99
Strappy Demi-Wedge Sandals in Gold $19.99
Shirt Available 2/15-TBD
Skirt Available 2/7-4/3
Sandals Available 1/23-7/1
Heritage Button-Down Shirt in Red Check $19.99
Crew-Neck Sweatshirt in Gray $19.99
Cropped Pants in Olive $21.99
Shirt Available 2/15-5/1
Sweatshirt Available 1/30-4/17
Pants Available 4/11-6/1
Embellished Tee in White with Blue Flowers $14.99
Short Trench Coat in Navy $39.99
Button-Top Skirt in Navy/White Stripes $24.99
Tee Available 1/31-3/20
Coat Available 3/15-5/8
Skirt in Navy/White Stripes Available 1/30-2/27
Lace Tank with Petals in Navy $22.99
Bermuda Shorts in Navy/White Check $17.99
Tank Available 2/27-5/1
Shorts Available 3/1-7/1
Heritage Button-Down Shirt in Gray Check $19.99
Short Belted Trench Coat in White Shimmer $39.99
Trousers in Khaki $24.99
Crossbody Bag in Brown $19.99
Shirt Available 2/15-5/1
Coat Available 1/30-2/27
Trousers Available Currently-7/15
Bag Available 2/6-11/5
Bow Tee in Light Pink $12.99
Cardigan with Beaded Neck in Brown $24.99
Striped Skirt in Brown $24.99
Faux-Python Pumps $24.99
Pleated Crossbody Bag in Pink $19.99
Tee Available 1/31-3/20
Cardigan Available Currently-4/3
Skirt Available 1/30-2/27
Pumps Available 1/23-TBD
Bag Available 2/6-5/28
Smocked Top in Brown $17.99
Shorts with Thin Stripes in Tan $22.99
Faux-Python Tote $24.99
Top Available 4/1-6/1
Shorts Available 4/1-5/1
Tote Available 2/1-4/9
Heritage Button-Down Shirt in Purple Stripes $19.99
Boatneck Sweater in Navy $24.99
Madras Shorts in Blue Plaid $17.99
Boat Shoes in Tan/Blue $29.99
Merona Crossbody Bag in Brown $19.99
Shirt Available 2/15-5/1
Sweater Available 4/3-5/14
Shorts Available 4/1-6/1
Shoes Available 1/23-6/1
Bag Available 2/6-11/5
Embellished Tee in Pink $14.99
Heritage Button-Down Shirt in Red $19.99
Denim Shorts in Dark Wash $17.99
Tee Available 1/31-3/20
Shirt Available 2/15-5/1
Shorts Available 4/1-9/1
Stripe Boatneck Top in Green/White $14.99
Trousers in Navy $29.99
Top Available 2/14-TBD
Trousers Available 1/30-4/3
Crossback One-Piece with Silver Circle in Black/White Floral Print $39.99
Short-Sleeved Open Cardigan in Graphite $24.99
Striped Canvas Tote in Black/White $16.99
One-Piece Available 1/31-3/30
Cardigan Available 2/27-TBD
Tote Available 2/1-4/28
Smocked-Waist Dress with Flower Appliqué in Chambray $24.99
Short-Sleeved Open Cardigan in Cream $24.99
Dress Available 4/1-6/1
Cardigan Available 2/27-TBD
Heritage Button-Down Shirt in Chambray $19.99
Pencil Skirt in Pink/Gold Floral $26.99
Genuine Suede Loafers in Pink $24.99
Shirt Available 2/15-5/1
Skirt Available 4/1-4/30
Loafers Available 1/23-6/1
Photos courtesy of Target
And Target, you know I love you, but that swimsuit is heinous and should be sent back to the 80s from whence it came immediately.