The Budget Babe | Affordable Fashion & Style Blog

H&M Conscious Collection Spring 2011 Campaign

As part of H&M's ongoing focus on sustainability, this April the Swedish fashion giant will introduce the Conscious Collection, a line of apparel for women, men and children, made from environmentally-adapted and greener materials such as organic cotton, TencelĀ® and recycled polyester.

H&M's designers drew inspiration from different shades of white, one of the most important colours for Spring 2011. For women, white creates a romantic feel with lace, Broderie Anglaise, frills and draping. For men, the basic colour lends a sporty, relaxed style and a preppy tailored look.

Prices range from $9.95 for an organic cotton vest to $59.95 for a recycled fabric dress. The Conscious Collection will be on sale in all H&M stores from April 14th. The campaign photos are so ethereal and pretty. Hopefully I can get my hands on a couple pieces, you can never have too many white tops.

Click through to see the complete campaign.

Photos courtesy of H&M
Can't wait to see these in the store. I especially like the mini with lace sleeves. So cool!
#1 kathy T on 2011-02-10 11:48 (Reply)
Loving the lace sleeved mini dress and white sleeveless top. The male model is pretty fine too ;-)

xo - Zoe
#2 Zoe, All for Style (Giveaway) (Homepage) on 2011-02-10 12:19 (Reply)
Good thing white is my fav spring/summer color!! Oh and I'll take one of him too.
#3 Julie (Homepage) on 2011-02-10 22:11 (Reply)
I'm most interested in learning HOW these clothes were made! Human rights come before eco-consciousness to me!!
#4 Liz (Homepage) on 2011-02-11 01:02 (Reply)
Will this line be in all h&m's?
#5 vivian on 2011-02-11 01:52 (Reply)
Absolutely LOVING that second dress! I'm also thinking it would be perfect for a rehearsal dinner, hint hint :-)
#6 Sara (Homepage) on 2011-02-11 10:41 (Reply)
I like this collection! She is a very simple and beautiful!
#6.1 Gabie on 2011-05-07 13:33 (Reply)
my favorite is the scalloped dress, so simple and cute
#7 salted chocolate (Homepage) on 2011-02-12 11:14 (Reply)
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